Most marketers don't focus on music until it's too late. Then things get complex, expensive, and their campaigns don't connect.
We turn music into a strategic advantage - culturally relevant choices that multiply your creative impact, while we handle the complexity to give you peace of mind.
Substantial evidence has established that emotional events are remembered more clearly, accurately and for longer periods of time than are neutral events."
Gen-Z & Millennial Audiences
to emotionally relevant ads
online & offline when they find something they love
when a brand is aligned with their favorite fandoms
Music has become one of the most important strategies for creating, enhancing, and modulating emotions."
Sources: The Influences of Emotion on Learning and Memory (NIH); Still Watching 2025 Streaming Audience Report (Netflix); Music Communicates Affects, Not Basic Emotions (Frontiers in Psychology)
How we secured Michael Jackson's "Thriller" for one of Netflix's biggest campaigns. From creative concept to negotiation with the estate, this project required strategic thinking, industry relationships, and flawless execution.
Orchestrating a collaboration with Hans Zimmer to create Netflix's global film brand identity. A custom score that needed to work across cultures, languages, and contexts while maintaining emotional resonance.
Turning a Queer Eye trailer into a full artist partnership with Betty Who. She re-recorded the theme song and shot a music video, multiplying the campaign's reach through her fanbase and creating authentic cultural connection.
We have worked on thousands of marketing projects all over the world, connecting music and artists in innovative ways to make content shine. Book a free creative consultation now: